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A UMNS Report
By Susan Hogan*
1:00 P.M. EST August 23, 2010
Many roads in flooded areas of Pakistan are completely damaged, which
makes it hard for people to travel and for aid workers to deliver much
needed supplies. Photo by Qasim Berech, Oxfam International.
The outpouring of donations following the Jan. 12 earthquake that
rocked Haiti is not being repeated for the people of Pakistan fighting
for survival in the wake of massive floods.
The United Nations blames donor fatigue and the fact the magnitude
of the humanitarian crisis is unfolding slowly. Others say the time of
year, the distance from Pakistan to the United States and scaled-down
media coverage are factors, too.
Whatever the case, a massive financial response is necessary because
the devastation is many times worse, said David Sadoo, an executive
with the United Methodist Committee on Relief.
"We are in need of donations to deal with a desperate situation," he
said. "The scope of the disaster is immense. But this isn't
registering yet in the United States."
Many people assess the size of a tragedy in relation to its death toll, which may also play into the response to Pakistan.
More than 200,000 people died and 1.3 million were left homeless in
the Haiti quake. UMCOR raised $40 million dollars for relief efforts
there.
In Pakistan, the death toll is lower -- an estimated 1,500 people.
But the numbers run out of their homes or left homeless could reach as
high as 15 million or 20 million, according to the United Nations.
"The number of people affected is many times over than that in
Haiti," said Sadoo, UMCOR's executive secretary for international
disaster response.
UMCOR has given $105,000 to its ministry partners providing relief to Pakistan, he said.
"The money coming in isn't even close to that now," Sadoo said. "We
have a general emergency fund that we're dipping into. We need help,
and we need a lot of it."
Spreading the word
The Chronicle of Philanthropy reported that 39 aid groups raised
$560 million in just over two weeks after the Haiti disaster. But U.S.
aid groups across the board said that donations for Pakistan were
trickling in at a snail's pace.
The recent flooding in Pakistan has devastated large areas of the
country. Photo courtesy of UK Department for International Development.
"The immediate response was slow, but increasing media attention has
brought more donations in the past few days," a spokeswoman for Oxfam
America told the Chronicle.
Other relief agencies also said a lack of media attention, rather than donor fatigue, was a factor in the slow donor response.
"Donor fatigue is usually not the issue," said Josh Sprunger, a
spokesman for the Center on Philanthrophy at Indiana University. The
center is based in Indianapolis.
"It usually comes down to two things -- awareness of the issue and
being asked," he said. "If people are asked to donate by organizations
they know and trust, then they will give."
When Haiti's earthquake hit, it also dominated television news on
the front pages of newspapers, Sadoo said. People opened their hearts
and their wallets upon seeing the horrific images of the tragedy
"Pakistan has been on the front pages, but it hasn't been the
primary story," Sadoo said. "For many Americans, geography may be
factoring into the response. Pakistan seems so distant. They don't feel
the impact as much."
Imam Abdul Malik Mujahid, board chairman for the Chicago-based
Council for a Parliament of the World's Religions, shares Sadoo's
assessment.
Imam Abdul Malik Mujahid
"People responded to the media coverage of Haiti. The images shocked
them. They wanted to help," said Mujahid, a Pakistani who moved to
Chicago decades ago.
"Pakistan's death toll is substantially lower, so people assume the
tragedy is not as bad," he said. "The reality is that the millions left
homeless makes it much worse. That impact on human life is only slowly
becoming clearer."
For United Methodists, Haiti's earthquake hit home in a personal
way, which fueled a desire to help, Sadoo said. United Methodist
mission workers were trapped in the rubble. Three of them died.
UMCOR doesn't have an office in Pakistan, but it has partners on the ground there, Sadoo said.
United Methodist giving
The Rev. Rinya Frisbie, pastor of Asbury United Methodist Church in
Hood, Ore., said the differences in response may also be due to the
time of year.
Haiti's earthquake hit in January, a time when her small
congregation of 80 people is likely to be on hand. The Pakistan flood
hit in summer during peak tourist time, when church members are taking
vacations.
"We may take a collection later, but I don't want do to it now
because people are traveling and attendance is low," Frisbee said.
She also said she hasn't had resource materials to provide her congregation about Pakistan.
"It seemed like as soon as the earthquake struck Haiti, The United
Methodist Church had videos and stories that you could share with your
congregation," she said. "I showed the videos. I showed the photos.
They made a huge impression on people. One church member decided to
start a fundraising project for Haiti."
The effort — with a community choir and brass ensemble benefit — brought in $1,300.
The Rev. Carol Thompson, the part-time pastor of Jerome United
Methodist Church in Jerome, Idaho, also said the time of year is playing
into people's response to Pakistan.
"We've been so consumed by the spud booth we run at the county fair
every summer that I think we stopped paying attention to the world for a
moment," she said.
The congregation's website, however, asks members to remember
Pakistan's flood victims in prayer. Maybe it's time to start thinking
about doing more, she said.
"We contributed to Haiti in an incredible way," she said. "We're
just a small church of 75 members. Many people are retired and on fixed
incomes. Yet, we contributed over $500."
UMCOR resources on Pakistan are available here.
*Hogan is a freelance writer based in Chicago.
News media contact: David Briggs, Nashville, Tenn., (615) 742-5470 or newsdesk@umcom.org.
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