Commercial offers message of hope, comfort
3/19/2003 News media contact: Kathy Gilbert · (615) 742-5470 · Nashville, Tenn.
Tenn. (UMNS) - As the world waits for war in Iraq, the United Methodist
Church is prepared to launch a new cable television advertising
campaign offering a message of hope, healing and comfort.
times of conflict and fear, we have one constant - the presence of a God
who is available to every person no matter where they live in the
world," said the Rev. Larry Hollon, top staff executive of United
Methodist Communications, in announcing the denomination's advertising
"As this war is waged in Iraq and in the hearts and minds
of people throughout the world, the people of the United Methodist
Church will offer messages to those seeking resolution, healing, and
comfort," Hollon said.
The 30-second United Methodist commercial
opens with a spinning roll of duct tape on screen and, as the roll
comes to a rest, with the following voiceover:
"Two months ago, it was just duct tape. And someday, hopefully, soon,
it will just be duct tape again. Along with the world, the people of the
United Methodist Church are praying - for understanding, for healing,
for peace. May God bless us all during this time"
message is expected to air on CNN, FOX News, CNN Headline News and
MSNBC. Hollon said the commercial is projected to begin airing Friday
night, March 21, or Saturday morning, March 22, or when the cable
networks resume commercial breaks after continuous war coverage.
George Bush has set a deadline of 8 p.m. Eastern time, March 19, for
dictator Saddam Hussein to leave Iraq or face a U.S.-led invasion.
wartime commercial comes as the denomination prepares to begin its
regularly scheduled national Lenten advertising campaign. The
advertising effort is part of the church's national Igniting Ministry
program, a four-year, $20 million campaign that has been viewed by more
than 65 million U.S. television viewers.
Hollon said the
decision to move forward with the commercial mirrors the approach the
church took to communicating with the nation and the world following the
9-11 tragedies in 2001.
"Our commercials after 9-11 offered a
voice of prayer, comfort and reassurance to a hurting nation," Hollon
said. "They were a catalyst for healing. More than ever, the church can
be a catalyst for peace and healing in the world today."
upon circumstances, Hollon said additional commercials may be developed
and aired during the remainder of the Lenten season. Lent ends April
19, the day before Easter Sunday.
When the commercial begins
airing, it will be available to the news media on the denomination's Web
site, www.umc.org. Downloadable images from the commercial will be
available at www.IgnitingMinistry.org.
Back : News Archives 2003 Main
“We believe in God and in each other.”The people of The United Methodist Church
Still Have Questions?
If you have any questions Ask
Purchase a $20 buzzkill t-shirt and help save a life
Buy a t-shirt