Church announces $2 million advertising push, ‘The Journey’
|Courtesy of Igniting Ministry
"The Journey" commercial shows several people following various trails of items.
Aug. 22, 2005
Tenn. (UMNS) — The United Methodist Church will begin airing its newest
television commercial Aug. 29, inviting millions of Americans to join
in a journey of faith.
spot, titled “The Journey,” is the newest element of the denomination’s
advertising and welcoming ministry, said the Rev. Larry Hollon, chief
executive at United Methodist Communications. The agency manages the
ministry with the theme of “Open hearts. Open minds. Open doors.”
are on a journey that leads us toward God,” Hollon explained. “This
spot shows that persons seeking a path for their faith can find a home
in the United Methodist Church.” The commercial, shown in 15-, 30- and
60-second versions, shows several people following various trails of
items. The paths come together with an invitation to visit a United
The Rev. Larry Hollon
commercial will air on 18 cable networks, including three Hispanic
networks, Aug. 29 through the week of Sept. 18. Hollon said the
commercial would broadcast more than 1,200 times during the
back-to-school period. The denomination is paying $2 million for the
addition to the national campaign, United Methodist Communications has
awarded grants totaling nearly $313,000 for 64 local media campaigns
across the United States. The local campaigns involve a mix of
advertising media, such as local broadcast and cable television,
billboards, radio and cinema. Every dollar provided by the national
agency is matched by a dollar from local United Methodist organizations.
United Methodist local church or organization with a television, radio,
outdoor or cinema media plan is eligible for a United Methodist
Communications matching grant. A maximum of $50,000 can be awarded.
Applications will be available Nov. 1 at www.ignitingministry.org for
the 2006 Lenten season media campaign. The deadline for applying is Dec.
said the new commercials are designed to appeal to people ages 25 to
54. The commercials are the first element of a new wave of advertising
by the nearly 11-million member denomination. The next national flight
of commercials will air between Thanksgiving and Christmas. The
denomination plans to spend up to $25 million on advertising between
2005 and 2008.
|Courtesy of Igniting Ministry
"The Journey" is the newest element of the "Open hearts. Open minds. Open doors." advertising and welcoming ministry.
United Methodist Church began its “Open hearts. Open minds. Open
doors.” advertising and welcoming campaign in 2001. Research by Ventura,
Calif.,-based Barna Research Group showed the campaign increased
first-time and overall worship attendance in 150 test churches across
the United States between 2001 and 2004. Tracking will take place in 300
churches during the 2005-08 period.
commercials will air on A&E, ABC Family, Animal Planet, BET, CNN
and CNN Headline News, Discovery Channel, Fox News Channel, Hallmark
Channel, Home and Garden Television, The History Channel, Lifetime
Movie, TBS Superstation, TNT, TV One, USA Network, The Weather Channel,
and WGN Superstation. Spanish-language commercials will be broadcast on
Telefutura, Galavision, and Univision.
The commercial will have the most airings, 264, on CNN and CNN Headline News, followed by 138 on The Weather Channel.
This story was adapted from a press release from United Methodist Communications.
News media contact: Stephen Drachler, Nashville, Tenn., (615) 742-5411 or firstname.lastname@example.org.
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