Church launches Advent ad campaign
A new Rethink Church commercial emphasizes
the importance of giving of one's self at Christmas.
Nov. 24, 2009 | NASHVILLE, Tenn. (UMNS)
What if you went shopping for hope instead of giving in to hype this Christmas?
How much difference could you make in the world?
The United Methodist Church is encouraging people to think “outside
the gift box” to make Christmas more about substance and less about
stuff as it launches its Advent advertising campaign airing on CNN
Headline News Nov. 24-Dec. 27.
The Rethink Church commercial features
a homeless woman with a shopping cart. Christmas music is playing in
the background. The message rolls across the screen: “This Christmas,
remember those who are shopping for hope, acceptance and love.” The
commercial directs viewers to www.10thousanddoors.org for more information.
United Methodist Communications is also providing links to video
stories related to each week’s Advent themes—promises, salvation,
repentance and servanthood. Produced by United Methodist Television, these 90-second clips can be used in everything from worship settings to small study groups.
“These UMTV spots show how real -life United Methodists are living
their faith across the world,” said the Rev. Larry Hollon, chief
executive of United Methodist Communications. “We’re profiling real
people trying to keep Christmas relevant and in their hearts year
round.”
Rethink the holidays
In addition to advertising, United Methodist Communications is
offering a four-week series of lectionary-based sermon starters to
equip pastors as they help congregants navigate the spiritual pitfalls
of a hectic and emotionally challenging time of year.
Each sermon starter features a preaching focus, a response,
suggestions on multimedia resources, and ideas for using social media
(Facebook, Twitter, texting and e-mail) to engage people before the
presentation of a sermon and to share messages and reflections after
worship. Pre-sermon questions and post-sermon activities are included.
If pastors choose, congregational responses to those questions can
be used during the sermon to give illustrations and attention to issues
raised. Following worship, “tweets” that use quotes to summarize the
sermon are encouraged so people can share the message of the Advent
service with others.
Beyond church walls
In addition, the communications agency is offering other
downloadable resources aimed at providing local churches with tools
that enhance the worship experience, as well as promote living Christ’s
message beyond worship and church walls. The resources include the new
30-second television spot, worship and bulletin graphics, customizable
postcards, and newspaper, billboard and door-hanger graphics.
“These resources have been insightfully produced to inspire United
Methodists in reexamining the traditional expressions of Christmas and
in thinking ‘out-of-the-gift-box’ for ways they can live and express
their faith both in and out of church,” Hollon said.
All resources are free, downloadable and available at www.rethinkchurch.org/sermonstarters.
News media contact: Kathy L. Gilbert, Nashville, Tenn., (615) 742-5470 or newsdesk@umcom.org.
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Resources
Rethink Church this Christmas
Rethink Church
10 Thousand Doors
United Methodist Communications
United Methodist Television
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