New United Methodist ad focuses on giving
8/20/2003 News media contact: Kathy Gilbert · (615) 742-5470 · Nashville, Tenn.
NASHVILLE,
Tenn. (UMNS) - The United Methodist Church will soon begin airing a new
national television advertisement depicting the benefit of giving of
one's self.
The commercial, "The Gift," will air primarily in a
30-second format on 17 national cable networks and NBC beginning Sept.
2, said the Rev. Larry Hollon, top executive at United Methodist
Communications.
"This message invites viewers to embrace the
idea of giving of themselves to others," said Hollon, in announcing the
denomination's advertising plans. "This new ad conveys a traditional
Christian message of sharing and speaks of God's active presence in the
world through us," he said.
"It also comes at a time of
heightened civic-mindedness in this country. The generally good-natured
behavior of those affected by the recent power failure in the Northeast
and Midwest is evidence of our basic concern for the welfare of others,"
he added.
"The Gift" portrays a woman silently and
anonymously leaving wrapped packages of various sizes in different
places. The woman returns home to find a wrapped gift on her own
doorstep.
The spot concludes with: "If you're searching for ways
to share your gifts with others - and possibly even receive something in
return - our hearts, our minds and our doors are always open. The
people of The United Methodist Church."
The television
advertising is part of the denomination's national Igniting Ministry
initiative, a four-year, $20 million effort spearheaded by United
Methodist Communications. More than 92 million television viewers have
seen the commercials since the effort debuted in 2001. The campaign's
success in raising awareness of the denomination and increaseing
first-time worship attendance in the United States has led UMCom
officials to propose significantly expanding the program beginning in
2005.
The denomination airs commericals three times a year-- in
the Easter, back-to-school and Christmas seasons--because they represent
times people are most receptive to spiritual messages, officials note.
The
commercial is available for news media previewing at
www.ignitingministry.org. VHS news media preview copies are available by
contacting Pam Price at (615) 742-5405.
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