|United Methodist ads to appear on Times Square|
A UMNS Report
By David Briggs*
July 2, 2009 | NASHVILLE, TN.
The United Methodist Church is taking its Rethink Church advertising
and welcoming campaign to one of the world’s most trafficked locales –
New York City’s iconic Times Square.
The spots will rotate monthly, with two new ads appearing in both August and September.
July 1, the church began airing spots on the CBS “Super Screen,” a full
motion, 26-by-20-foot screen on 42nd Street between Seventh and Eighth
avenues. Two 15-second spots per hour will air 18 hours per day through
“Times Square is an ideal fit for our Rethink Church campaign,” said
the Rev. Larry Hollon, chief executive of United Methodist
Communications. “You’ll find people of all ages, backgrounds, and
ethnicities in Times Square, and we want to tell each of them, ‘There’s
a place for you in The United Methodist Church.’”
Rethink Church, the next evolution of The United Methodist Church’s
“Open hearts” welcoming and advertising campaign, highlights the many
opportunities available within United Methodist churches to engage with
July’s spots will focus on literacy and environmental awareness. The
first spot asks, “What if church was a literacy program for homeless
children? Would you come?” The second asks, “What if church considered
ecology part of theology?”
Each 15-second spot includes accompanying visuals and an invitation to
“Rethink Church at 10thousanddoors.org,” a Web site where visitors may
interact, learn more about The United Methodist Church, and search for
opportunities to be involved.
Audiences will see and hear more than $20 million in Rethink Church
advertising over the next four years on television, radio, print, and
in new media, including banner and keyword advertising on major secular
Web sites. The messages target 18- to 34-year-olds who are seeking
spiritual fulfillment, including those with skeptical views of church.
News media contact: David Briggs, Nashville, Tenn., (615) 742-5470 or firstname.lastname@example.org.
“What If” Spot 1: Windows Media | QuickTime
“What If” Spot 2: Windows Media | QuickTime
“What If“ Spot 3: Windows Media | QuickTime
“What If“ Spot 4: Windows Media | QuickTime
“What If” Spot 5: Windows Media | QuickTime
“What If” Spot 6: Windows Media | QuickTime
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