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Logo for 2008 General Conference keys on theme of hope

March 10, 2006

By United Methodist News Service

United Methodists gathering for their top legislative assembly in 2008 will meet, symbolically, under a tall, green tree representing “A Future with Hope.”

The green tree and theme of hope are the key elements of the new logo for the next General Conference, which will gather April 23-May 2, 2008, in Fort Worth, Texas. The logo will become a familiar sight between now and the end of General Conference, gracing a wide variety of items — a stamped coin, hymnals, bulletins, T-shirts and sweatshirts, banners.

The denomination’s Commission on General Conference chose the logo through a competition that drew 35 entries from church members around the connection. The commission liked the logo’s simplicity and versatility of design, said the Rev. Alan J. Morrison, General Conference business manager at the church’s General Council on Finance and Administration.

“It reminds us of the new growth and new hope, and that’s really the nature of how we in the church live all the time,” he said. “We live in the presence of God, looking for a future with hope.” The theme was inspired by Jeremiah 29:11.

Winning designer Polly Shafer of Pine Bluff, Ark., placed the denomination’s cross and flame mark on one side of the assembly’s theme and the tree on the other. The copy at the bottom of the logo reads: “Fort Worth, Texas/ 2008 General Conference/ The United Methodist Church.”

LINK: Click to open full size version of image
The Rev. Alan Morrision

“I used hopeful images; images that communicate signs of spring and new beginnings,” said Shafer, a member of Good Faith United Methodist Church in Pine Bluff and a secretary at Star City (Ark.) United Methodist Church. “The tree represents new hope.

“The selection of fonts was important to me,” she said. She wanted to balance a modern font for the word “future” with a font showing movement for the word “hope.”

Shafer said she had designed items such as T-shirts for her church but “nothing this big.” Notified in February that her logo had been chosen, she was excited.

“I can’t wait to see it on something,” she said.

The commission held the contest as a way to broaden participation in the assembly process. “General Conference is the legislative body for the United Methodist Church,” Morrison noted. “ ? It’s a process that’s representative of our membership, so the competition gave an opportunity for everyday members to take part in some piece of General Conference.”

A $500 prize was awarded for the winning entry — a cost that Morrison said was consistent with what the commission has paid in the past to have a professional graphic artist design the logo.

All of the entries for the contest, held between April and June last year, came from church members in the United States. The commission used a blind selection process, Morrison said.

General Conference meets every four years, drawing nearly 1,000 voting delegates from around the world. It is the only body that speaks for the nearly 11 million-member United Methodist Church.

News media contact: Tim Tanton, Nashville, Tenn., (615) 742-5470 or newsdesk@umcom.org

 
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