New United Methodist commercials emphasize prayer power
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A UMNS photo courtesy of Igniting Ministry A new U.S. advertising campaign encourages people to "believe again" in the power of prayer.
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The
United Methodist Church has launched a new U.S. advertising campaign
encouraging people to "believe again" in the power of prayer. The new
television commercial, titled "Prayer," is the latest element of the
church's ongoing media campaign, "Open hearts. Open minds. Open doors."
The commercial will air on 18 cable networks March 29 through April 15.
The campaign has been working to raise awareness of the United Methodist
Church since 2001. A UMNS photo courtesy of Igniting Ministry. Photo
#06305. Accompanies UMNS story #183. 3/30/06 |
March 30, 2006
NASHVILLE, Tenn. (UMNS) — The United Methodist Church has launched a $1.7
million advertising campaign encouraging people to “believe again” in
the power of prayer.
The U.S. national advertising purchase, which started March 29, will run through
April 15. An additional $750,000 will be spent on local campaigns using a variety
of media.
The new television commercial, titled “Prayer,” is the latest
element of the church’s ongoing media campaign, “Open hearts. Open
minds. Open doors.”
In the television spot, a boy carefully writes a note on a piece of paper,
then grabs a kite and heads outside. He attaches his note to the kite and sends
it into the sky. As he brings the kite back to earth, he gazes heavenward,
hoping his note reached its intended audience.
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The Rev. Larry Hollon |
“The commercial seeks to inspire us to claim the hope that prayer offers
and to embrace prayer as a source of strength, guidance and comfort,” said
the Rev. Larry Hollon, top staff executive of United Methodist Communications. “Its
message reminds us to ?believe again,’ and to know that God cares
about the desires of our hearts.
“Likewise, we want people to know that United Methodist churches are
places where people deeply care about and support one another,” Hollon
said. “We invite anyone who wants to regain a sense of hope to visit
one of our churches.”
The commercial will air on 18 cable networks,
including A&E, ABC Family,
Animal Planet, BET, CNN, Discovery, Fox News, Hallmark, CNN Headline News,
HGTV, the History Channel, Lifetime Movie, TBS, TNT, TV One, USA, WGN and the
Weather Channel. It is expected to reach more than 65 million viewers. The
commercial can be seen at umcpresscenter.org.
To increase the impact and reach of the campaign, United Methodist Communications
awarded funding to 60 grant recipients across the nation for local media campaigns
to supplement the national cable TV ads. Grant recipients matched the funding
dollar-for-dollar.
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A UMNS photo courtesy of Igniting Ministry In a commercial titled "Prayer," a boy attaches his prayer to God to a kite.
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In
the new television commercial titled "Prayer," a boy attaches his
prayer to God to a kite and sends it toward heaven. The ad is the latest
element of the church's ongoing media campaign, "Open hearts. Open
minds. Open doors." The commercial will air on 18 cable networks March
29 through April 15. The campaign has been working to raise awareness of
the United Methodist Church since 2001. A UMNS photo courtesy of
Igniting Ministry. Photo #06306. Accompanies UMNS story #183. 3/30/06 |
Resource materials were also developed for local congregations to explore
the theme of prayer through worship, small groups and serving opportunities.
The materials address prayer as a means for people to learn more about themselves
and develop relationships with God and one another.
The “Open hearts. Open minds. Open doors.” campaign has been working
to raise awareness of the United Methodist Church since 2001. Test market research
last September showed that half of the people exposed to the church’s
advertising were “very” or “somewhat” willing to visit
a United Methodist congregation, according to Barna Research Group, a company
based in Ventura, Calif.
Research conducted after the August-September television advertising in U.S.
test markets reported average first-time attendance increases of 9 percent
in September compared to the same month a year earlier.
*This story was adapted from a release by the Public Information Office at
United Methodist Communications. UMNS is a unit of United Methodist Communications.
News media contact: Tim Tanton, Nashville, Tenn., (615) 742-5470 or newsdesk@umcom.org.
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